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Saturday March 30th marked our last day as a retail business. Like so many other small family run businesses we were never quite able to recover from Covid epidemic losses.

We are ever so grateful for your support throughout the years! We hope to continue on designing in new ways, collaborating with other businesses, and generally focusing on the part of the business that we put the most of ourselves into, our prints.


Until we meet again, a hui hou and mahalo!

Watch for changes in our website and we realign our business

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(808) 259-7677

East Honolulu Clothing Company is  a local fashion design and production studio. 

Home of the original wick-away aloha shirt and Hula Holoholo convertible dress, we have been printing and creating cool comfortable island wear from wicking athletic fabrics for almost 30 years.


Although no longer operating a retail storefront, you can still purchase our garments at Na Mea Hawai'i at Ward. 

Home of the Hula Holoholo

our way cool convertable dress be worn over 25 different ways, made of the finest super stretchy, wicking yoga fabric  whether you wear it as a dress or as a skirt, our incredible fabric offers superior support and shape retention

Clean Bubbles

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clicking on any of the images below will take you to

our Hula Holoholo Page where you can see videos

and tyinginstructions for the many ways to wear

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