More than just a retail store, East Honolulu Clothing Company is also a local fashion design and production studio. 

Home of the original wick-away aloha shirt and Hula Holoholo convertable dress, we have been printing and creating cool comfortable island wear from wicking athletic fabrics for over 20 years.


CBuy our ready to wear off the rack, or participate in the creative process by having a custom garment made; where you select cut, fabric, print and ink colors.

(808) 259-7677

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E Kala mai! while our site is under construction

New images and ideas coming soon.

Home of the Hula Holoholo

our way cool convertable dress be worn over 25 different ways, made of the finest super stretchy, wicking yoga fabric  whether you wear it as a dress or as a skirt, our incredible fabric offers superior support and shape retention

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clicking on any of the images below will take you to

our Hula Holoholo Page where you can see videos

and tyinginstructions for the many ways to wear